Global Breakfast Cereals Market
Consumed as the first meal of the day, breakfast cereals are mostly made from grains or several grains such as corn, oats, wheat, and others. The breakfast cereals can be consumed with milk and fresh fruits, making them a nutritious option for people of all ages. Cereals made with whole grains and no added sugar have been demonstrated to be a nutritious and healthful breakfast option. Breakfast cereals contain beneficial proteins, carbs, vitamins, and dietary fibres for consumer health. Multiple breakfast cereal pieces are made using extrusion. Remarkable companies market their products based on the health benefits of consuming oat-based and high-fiber cereals. Barley-based porridges are an important breakfast food that has been supplanted by cereals rich in fibre. In the United States and other affluent nations where fortification is permitted and consumption is crucial, breakfast cereals contribute significantly to nutrient intake.
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As consumers seek healthier, safer, and more convenient food options, the COVID-19 pandemic situation has prompted a shift from eating out to cooking at home. During the epidemic, the demand for breakfast cereals has surged by approximately 30%. According to a number of studies, COVID-19 has also led in the emergence of numerous private market participants in order to meet the increased demand. Also, the urban population’s need for novel breakfast goods is increasing, as such meals offer a quick and convenient source of nutrition and energy.
Changing food habits and the influence of western culture on consumers’ dietary patterns are primarily responsible for the market’s expansion, as it provides a handy option for immediately accessible food that optimises the simplicity of consumption without additional preparation. The industry is also driven by consumers’ preference for nutrient-rich and healthful food on a regular basis. In addition, the robust rise of convenience stores, which boosts brand awareness, is fueling the expansion of the morning cereals market.
The expansion of the morning cereals market can be ascribed to reasons such as the revival of the hot cereals industry and the rising demand for premium products. The hot cereals industry consists of items that are cooked before consumption, with porridge serving as the prominent example. The demand for hot cereals has continued to undergo a significant uptick and will continue its ascent during the projection period.
Key Market Trends:
Increasing demand for nutritious and healthy foods
The increasing health consciousness of consumers has led to an increase in the demand for healthy foods. Consumers feel that including foods strong in fibre and protein in their regular diet will help them maintain their health and boost their immunity. Numerous companies, including Kellogg, Nestle SA, and General Mills, produce nutritious cereals in a range of flavours and varieties. General Mills introduced a line of instant oatmeal cereal in 2021 due to consumers’ increasing nutritional demands. The consumption of healthy grains increased during the epidemic and has continued to do so since. Companies began developing new goods in response to the increased demand for cereals that boosted the immune system. In 2020, for instance, the Indian food manufacturing company Kwality Foods introduced a variety of cereals that boosted immunity. The items incorporated turmeric to aid in illness prevention, and jaggery replaced refined sugar to make them healthier than previously.
Global Breakfast Cereals Market: Regional Segment Analysis
- North America
- The U.S.
- Asia Pacific
- Latin America
- Middle East and Africa